YoLo in midst of targeted growth spurt

Feature news story for The Memphis Daily News

March 11, 2011

In February 2010, Taylor Berger’s wife introduced him to the concept of self-serve frozen yogurt.

Within half a year, he and partner Mike McCaskill had opened two YoLo Frozen Yogurt stores – one in Collierville’s Historic Town Square and one in East Memphis in the Erin Way Shopping Center. By the end of this summer, the pair plan to have nine more up and running.

The newest YoLo is set to open any day in Midtown at the corner of Madison Avenue and Cooper Street, next door to Lenny’s Sub Shop and Bari Ristorante y Enoteca. A Bartlett location will open in the Kroger shopping center at the corner of Stage Road and Bartlett Boulevard in May, with another East Memphis location to follow in the recently vacated Cold Stone Creamery space in Park Place Center.

There is also one planned for Cordova and the addition to the fleet of stores of a mobile YoLo, a restored 1965 Airstream that will be available to go on location for private parties and festivals … (read more)