Harrah’s Entertainment Organizers betting on cowboy benefit

Corporate Giving story for The Commercial Appeal

February 20, 2009

Harrah’s Entertainment will partner with the Alzheimer’s Association at Minglewood Hall March 7 for the second annual ”Stetsons and Stars — Cowboy Up for Alzheimer’s” fundraiser.

Lisa Bobal, regional development director for the Alzheimer’s Association, described ”Stetsons and Stars” as a unique event.

“Everyone wears cowboy attire,” she said. “We have a mechanical bull and a Nashville band, KingBilly. The space is decorated country-western style with an actual saloon bar.”

The Harrah’s Entertainment code of commitment calls for sharing its financial success by donating 1 percent of the company’s profits to civic and charitable causes. It is also Harrah’s policy to encourage employees to embrace voluntarism … (read more)